Super Bowl 2024

Super Bowl 2024 was the most-watched US TV broadcast since the 1969 Moon landing

The Super Bowl  2024 between the Kansas City Chiefs and San Francisco 49ers drew an average audience of 123.4 million viewers, making it the most-watched TV broadcast in the US since the 1969 Moon landing. An estimated 125-150 million people tuned in 55 years ago to watch Neil Armstrong take mankind’s first steps on the lunar surface. This makes Super Bowl 2024 the biggest TV event in America in nearly six decades.

The 2024 Super Bowl’s viewership edged out the previous Super Bowls, with 2023’s matchup between the Chiefs and Eagles garnering 115.1 million and 2022’s Rams-Bengals faceoff earning 112.3 million. The Chiefs’ thrilling 25-22 comeback victory over the 49ers in overtime helped make Super Bowl 2024 must-see TV and drove huge ratings.

Swift’s Star Power Boosts Ratings

Many attribute the massive viewership for Super Bowl 2024 in part to pop superstar Taylor Swift. Swift flew from a concert in Japan to attend the big game in Las Vegas to support her boyfriend Travis Kelce, tight end for the Chiefs.

Swift’s presence brought in many of her female fans who don’t normally tune into football. One survey found that 20% of Super Bowl 2024 viewers supported the Chiefs because of Swift’s romance with Kelce. Swift’s arrival on the sidelines with famous friends, on-camera cheering and celebrating with Kelce after the Chiefs’ win all helped drive curiosity and viewership around this Super Bowl.

Record Audiences Across All Platforms

Super Bowl 2024 dominated not just traditional TV but across streaming and digital platforms too. 112 million watched on regular CBS, while 11.4 million streamed the game via Paramount+, Nickelodeon, Univision and more. Nielsen data revealed a record 202.4 million people watched at least some part of Super Bowl 2024 across linear TV and streaming.

This shows how the Super Bowl has become a truly cross-platform cultural event. Viewers want to be part of the action, whether it’s on their regular cable package or streaming on their smart TVs, tablets and phones. The rise in streaming ensured Super Bowl 2024 was the most viewed edition in the US since the Moon landing.

Chiefs’ Comeback Draws Viewers

A back-and-forth game between two talented teams helped make Super Bowl 2024 compelling viewing. The Chiefs erased a 10-point 4th quarter deficit, tying the game on a touchdown pass to Travis Kelce with just over a minute left.

Patrick Mahomes then drove Kansas City to the game-winning field goal in overtime. The Chiefs overcoming the odds to take their 3rd Super Bowl in 5 years made for an exciting event that kept audiences glued to their screens.

Halftime Show Brings More Viewers

Usher’s high-energy halftime show also helped boost the viewership of Super Bowl 2024. The multi-platinum R&B icon performed his greatest hits and brought out surprise guests like Alicia Keys, Usher and Jermaine Dupri.

Over 115 million people watched Usher’s halftime show, making it the 2nd most viewed in Super Bowl history. Only Katy Perry’s 2015 show tops it. The chance to see Usher command football’s biggest stage brought casual fans into the Super Bowl 2024 audience.

Usher Tops Off Big Day By Getting Married

Fittingly, Usher capped his huge Super Bowl 2024 halftime show by getting married hours later. He wed his longtime partner and manager Jennifer Goicoechea at a Las Vegas chapel. Photos showed the happy couple smiling with a simple wedding cake.

Usher said, “We both look forward to continuing to raise our children together surrounded by love and thank everyone for the well wishes.” Their Vegas wedding was the perfect ending to Usher’s big Super Bowl night.

Super Bowl 2024 By The Numbers

  • Average viewers: 123.4 million
  • Most watched TV event since the 1969 Moon landing (125-150 million viewers)
  • 2022’s Super Bowl drew 112.3 million in comparison
  • 112 million watched on CBS, 11.4 million via streaming
  • 202.4 million total watched some part of the game
  • Usher’s halftime show drew 115+ million viewers

The massive audience for Super Bowl 2024 shows that America’s biggest sporting event remains must-see TV after over 5 decades. The Chiefs’ thrilling comeback victory coupled with Usher’s spectacular halftime show gave this Super Bowl star power on and off the field.

It edged out recent Super Bowls to become the most-watched broadcast since Neil Armstrong first stepped foot on the Moon in 1969. After this ratings smash success, networks will be clamouring to broadcast Super Bowl 2025 next year.

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